RARE PHOTOS: Jerk design fails | Vintage Vibes

Bad design can be found everywhere, from the products we use every day to the websites we visit. Poorly designed products can be difficult to use, causing us to waste time and energy. They can also be dangerous, as faulty product or packaging designs can lead to accidents.

Meanwhile, websites with bad design can be hard to navigate, preventing us from finding the information we need. They can also be visually unappealing, making us less likely to return. At the same time app can have a very bad user experience which means people will be reluctant to use it. From confusing navigation to cluttered layouts, anyone can spot a very poor design. 

Jerk designs seem to take a step further than simply bad designs and come across as downright unethical and immoral. They snuck their way into the products and services we consume, and sometimes we don’t even notice them.

According to Danny Sapio, the lead product designer at Method and cofounder of Confettihabits.com, shrinkflation is a classic case of less product and more profit. “Companies use this tactic to discreetly sell less of a product at the same price that it was before.”

Moreover, Sapio argues that “companies can do this through labeling by displaying “FAMILY SIZE” or “PARTY SIZE” despite it being the same amount as the regular item.” For us, the unsuspecting shoppers, it’s something that’s really easy to miss.

Another great example of jer design practices is the use of lethal enforcers. They require the user to take the action that the company wants before they can do what they intend to do.

“Lethal enforcers are essentially a way that companies gatekeep the decision making for users. Instead of giving users a free choice, the company decides for the individual the decision that should be made then makes that their only choice,” Sapio explained.

An example of a lethal enforcer is when you want to write a review on Yelp but have to download the brand’s app first. “Or when a company suppresses relevant search results to display sponsored products or content.”

Sapio also urges to look out for one of the trick questions known as the loaded questions. They take an advantage of our good nature. “We assume that we don’t need to read the entire question because we’ve already collected the information we need to answer it.”

Another very shady design practice is throttling. “Throttling is when a company intentionally downgrades the service or product with the hopes that the customer upgrade. This is different than forced obsolescence because the product still works; it’s just much slower and shittier than it used to be,” the product designer explained.

It turns out that even giant brands like Apple have been found guilty of this. Apple has settled a class-action lawsuit over its practice of slowing down older iPhones, agreeing to pay up to $500 million to impacted consumers.

“Another example is ‘unlimited’ data providers that sneakily slow down internet speeds once they pass a certain threshold of data usage,” Sapio concluded.