Johnnie Walker has set up the "Blue Label Immersive Lounge" at the M Gallery Zone of The Emporium until Dec 31.
Johnnie Walker Blue Label standouts as the cream of Johnnie Walker's crop, being rare Scotch whiskies with a remarkable depth of flavour, and the brand claims that only one in 10,000 casks make the cut.
Given that the spirit holds a sense of rarity and exclusivity, it is preserved only for special occasions. However, a new approach that the brand has taken is to make the Blue Label more accessible by holding Thailand’s first-ever exclusive lounge for Scotch whisky and welcoming whisky enthusiasts to indulge in the depth of flavours through an immersive experience but it comes with a condition.
The Scotch whisky is served neat or on the rocks, paired with a salted caramel dark chocolate bonbon from local craft chocolate brand Kad Kokoa. As there are a few certified Blue Label cocktail recipes out there, discerning drinkers should try the lounge's cocktail, which is a mix of JW Blue Label, black tea, floral syrup, roasted rice and gold flake on top. To make your drinking experience more immersive, put headphones on while watching a video presentation, which tells you the story of Johnnie Walker Blue Label and how to indulge in its flavours.
The catch — and it's a big one — is that this exclusive experience at Blue Label Immersive Lounge is for eligible shoppers who spend more than B100,000 in the Luxury Zone — where designer labels like Dior, Bottega Veneta and Gucci are located — and for Scarlet Platinum M Card and Platinum M Card holders only. If you can already afford those brands, it'll be like buying a new item and getting a free drink at the lounge.
Looking for a lavish New Year's gift? Purchase a bottle of Blue Label at the lounge, which also offers a personalised engraving service on the bottle or a luggage tag.
