EXPLAINED: Funny ad fails | Rare Historical Photos

There is a distinctive difference between cheap, unimaginative ads and marketing so terrible that it actively diminishes your brand’s image. Take, for example, a 2015 ad from Bloomingdales, which included the line “Spike your best friend’s eggnog when they’re not looking.”

This is the sort of thing that absolutely begs the question, how did someone think this was ok? Their PR did issue an apology and, in a show of maturity, didn’t just blame it on some rogue marketer. However, the folks calling the shots at Bloomingdales did also approve of this ad, so that raises some questions.

Some companies will “show” just how much they trust their products by putting themselves at risk. The manufacturers of bulletproof glass come to mind, standing behind their product as someone tests a gun. Very little room for fails here. In 2006, Todd Davis, CEO of LifeLock, a company that sold data protection services put out an ad with his actual social security number.

The gist was simple, LifeLock’s services were, according to Todd Davis, so effective, that even with his SSN plastered across billboards, scammers and fraudsters would still not be able to do anything. It probably won’t come as a surprise that his identity was stolen over 13 times, and, to add insult to injury, he was made to pay multiple false advertising fines. If your ad is so bad the FTC has to get involved, you messed up.