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UNBELIEVABLE: Pierer org - Caught on Camera

KTM's Parent Company Just Got Out of the Bicycle Business, Streamlining Is Underway

To be fair, talks about getting out of the bicycle business began back in 2023. Now they're coming to fruition in 2025 as new owner Bajaj gets its ducks in a row.

RideApart

Austria Approves Bajaj's KTM Takeover. So What's Next?

It's official, the Austrian authorities have given their blessing for Bajaj Auto International Holdings to take over all of Pierer Industrie's shares in KTM. What's next?

RideApart

KTM's Parent Company Says It's Changing Names, Which Is Unsurprising

Pierer Mobility AG is the parent company of KTM, or it was. But in light of the company's new majority stakeholder, it's about to shoot up the alphabet.

RideApart

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Actually, KTM Didn't Sell the 100,000 Motorcycles It Claimed It Did

Recently, KTM's CEO claimed everything was going good for the brand, and that it sold over 100,000 motorcycles in 2025. According to its most recent earnings, however, that's not the case. And nearly half are from Bajaj.

RideApart

Is Husqvarna Out Of the Woods? Maybe, It Just Unveiled Its New Motocross Lineup

Husqvarna has just rolled out its 2026 MX range. Take your pick between small and big, two- and four- stroke machines, all ready to race—but not in orange.

RideApart

Here's How KTM Should Fix Its Problems, Now That Restructuring Is Approved

KTM parent company Pierer Mobility announced that its restructuring plan has now passed its final hurdle, and the administrator can now start paying creditors.

RideApart

KTM Parent Company Is Bringing New Blood Into Its Board, Unsurprisingly

After Bajaj Auto swooped in and saved KTM parent Pierer Mobility AG from itself, it was clear that changes were in order. By the end of June, new board members are joining.

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KTM's Parent Company Lost Nearly 1.2 Billion Euros Last Year

With the end of April just behind us, we're deep in the midst of quarterly/annual report season from all your favorite OEMs. The way that KTM parent company Pierer Mobility's reporting calendar works, it would usually have assembled its FY2024 annual report and released it by the end of April.…

RideApart

[UPDATED] The Motorcycle Industry Will Be Seriously Affected By KTM's Insolvency, Here's Why

[UPDATE, January 13, 2025: As AKV predicted would happen in a previous communication with RideApart, two more Pierer Mobility subsidiaries have now declared insolvency in Austria. They are: Avocodo GmbH and Pierer E-Commerce GmbH. Avocodo is mainly responsible for software services, including dealer and customer portal and website operation and maintenance.…

RideApart

Three Investors Show Interest In KTM, and You Know Two of Them Already

We've been told since we were kids that three is a magic number. Will it work out that way for KTM, though?The report from its restructuring administrator, Alpenländischer Kreditorenverband Europa (AKV), contains a number of important details. While we've primarily been talking about KTM AG (the motorcycle manufacturer), they're one of…

RideApart

KTM Is Doing So Badly, It's Probably Going to Be Sold

KTM has been in trouble for a while now. But in its most recent financial statements, it seemed as if with a little restructuring, more layoffs, and a few changes to its lineup, things would likely even out in the next year or so. Sure, it'd be rocky ahead, but…

RideApart

Is KTM Ashamed Its New 390s Are Better For the Company Than Its Big Bikes?

I don't get it. I don't understand it. How could a company as large and powerful as KTM, who's parent company also encompasses GasGas, Husqvarna, and MV Agusta, screw up a debut so badly? How could you see the demand for small displacement motorcycles so steeply rise, to the point where…

RideApart

Husqvarna Finally Launches the Awesome-Looking Vitpilen 801, Get Excited

Husqvarna is bringing back a bigger Vitpilen with the new 801. Featuring a host of modern features that are perfect for street riding, it's got style for days.

RideApart

Motorcycle Manufacturer KTM Cuts More Employees, Almost As Much as MV Agusta Added

KTM parent company Pierer Mobility Group already laid off close to 300 employees in the first half of 2024, and now it's about to cut even more to save money.

RideApart

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RideApart

MV Agusta Won't Share Engines With KTM, Says New President

MV Agusta's new president and CEO recently talked about what the company needs to do to move forward now that it's part of Pierer Mobility AG, including MotoGP.

RideApart

Here’s a Sneak Peek at What KTM, Husqvarna, GasGas, and MV are Bringing to EICMA

KTM has teased us with what it has in store for us at EICMA 2024. It plans to roll out updates across all four brands: KTM, Husqvarna, GasGas, and MV Agusta

RideApart

Harley-Davidson Isn't Bringing Anything New to EICMA, So Why Bother?

After the brand stopped attending the show in 2019, Harley-Davidson is returning to EICMA with an 'immersive experience' celebrating its history. But it isn't bringing anything new.

RideApart

KTM's Parent Company Isn't Doing Hot, Shifting More Production to China and India

Pierer Mobility AG is cutting a number of jobs, as well as moving more production to China and India, as the market cools after years of being hot.

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RideApart

KTM Parent Company Says It's Taking Over MV Agusta

KTM's parent company, Pierer Mobility AG, announced plans to take a controlling stake in MV Agusta as soon as spring 2024 instead of waiting two more years.

RideApart

Speed Reads: KTM Parent Company To Move Production, Cut 300 Jobs In Austria

KTM, Husqvarna, and GasGas parent company Pierer Mobility is making significant changes in 2024; Trackhouse Aprilia joins MotoGP; Matthias Walkner out of Dakar.

Cycling Weekly

Felt bicycles to be sold due to ‘difficult’ economic environment

American bike brand to change ownership for third time in six years

RideApart

MV Agusta Announces Four-Year Warranty On 2023 Models

MV Agusta has announced a new four-year warranty coverage on all 2023 models in the European market. Other markets are expected to follow suit very soon.

RideApart

CFMoto's Looking To Establish Up To 30 U.K. Dealers By 2024

CFMoto’s invigorated, backed by KTM’s parent Pierer Mobility, and is looking to set up up to 30 new dealers in the United Kingdom.

RideApart

Pierer Mobility Group Posts Another Record Sales Year In 2022

Pierer Mobility Group reports its 13th consecutive year of record-setting sales with KTM, Husqvarna, and GASGAS accounting for 375,612 sold motorcycles.

InsideEVs

Austria's Pierer Mobility To Bring GASGAS E-Bikes To U.S. Market

Austrian motorcycle conglomerate Pierer Mobility, through its North American arm, is bringing GASGAS electric mountain bikes to the U.S. market by 2023.

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