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UNBELIEVABLE: Andy mooney | History Defined

“The brief I gave the team was simple, but extraordinarily difficult: make an acoustic guitar the way that Leo would have made it”: Ex-Fender CEO Andy Mooney on the birth of the Acoustasonic – and the happy accident that made it a reality

When the first Fender Acoustasonic launched in 2019, it ushered in a new era – not only for the legacy brand, but for the acoustic space at large

Guitar World

“To lead Fender is the honour of a lifetime. This brand has been a part of my life since childhood”: Fender announces Edward “Bud” Cole as its new CEO

Cole will replace Andy Mooney, who is stepping down after a successful decade at the company

MusicRadar

“2026 is going to be in the record books as one of the most exciting years for Fender”: Fender has announced its new CEO – what does it mean for the future of the iconic guitar brand? We met Edward ‘Bud’ Cole to find out

Fender’s new CEO pioneered the firm’s most talked-about projects. Now he’s taking his innovative Fender Japan ethos global

Guitar World

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“It was the worst guitar I’d ever played. I’d spent all my money making it. I was stuck with it. So I started writing songs”: Arm the Homeless was a disaster, then it changed rock history. Tom Morello reveals how Fender replicated its misfit charms

Arm the Homeless is synonymous with the Rage Against the Machine firebrand and one of the most iconic electric guitars of all time. Morello explains why, after 30 years, he’s finally getting sentimental about his “artistic co-worker” – and the one thing that separates the Fender replica from the original

Guitar World

“Korea is one of the most dynamic and exciting music markets in the world”: Fender expands its presence in Asia with the establishment of Fender Music Korea – is a retail store coming next?

Headed up by Jack Kim, FMK will exclusively distribute Fender, Squier, Jackson, Charvel, EVH and Gretsch guitars in Korea. CEO Andy Mooney says move strengthens the Big F’s global presence

Guitar World

“I’ve always said to the team, anyone should be able to just hit a single button on their phone and be able to start recording”: Fender Studio is the company’s long-awaited entry-level recording app, and it’s free for everyone to download

Cross-platform software “shares DNA” with PreSonus Studio One and includes Fender amp and effect models

MusicRadar

“We’re going back, but we’re going back for one reason only”: Fender CEO Andy Mooney explains why the firm’s return to NAMM 2025 won’t be business as usual

Fender is one of the key brands returning to NAMM for 2025, but it’s taking a different approach this time

Guitar World

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NAMM 2025: rumors, predictions and breaking news from the world’s biggest guitar gear show

With the likes of Fender, Gibson and Marshall returning to Anaheim at long last, this year’s event is set to be the biggest in five years – with secrets and surprises to match

Guitar World

“I got a chance to play the guitar that David Gilmour owned with serial number 0001 – and I was actually disappointed”: Why one of David Gilmour’s most iconic Strats underwhelmed Fender’s CEO – who tried to buy it at auction

Andy Mooney had already attempted to convince the Pink Floyd legend to let Fender reissue his legendary 0001 Strat, not long after he joined the company

Guitar World

“We are dedicated to building a direct connection with the artist community in China”: Fender to open Shanghai Artist Showroom in its latest high-profile move in overseas guitar markets

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar scene with 'The Fender Backstage'

Guitar World

“Get the character and the affordability of pre-owned gear, plus Fender’s seal of approval”: Fender is now selling officially certified second-hand guitars and basses on Reverb

Professionally inspected, backed by a one-year warranty, cheaper than buying brand new, the Fender Certified Pre-Owned presents players with the chance of a bargain

MusicRadar

“We missed being there, and I’m excited to see everyone again back in Anaheim”: NAMM receives massive boost as Fender announces return

Fender CEO Andy Mooney announces surprise U-turn in a show of faith for the National Association of Music Merchants' mammoth gear expo

MusicRadar

“We were just looking for the right time to come back”: Nobody expected Fender to return to NAMM – but the guitar giant is finally coming home to the world’s biggest gear trade show

Fender last attended NAMM in 2020, and as recently as 2023 the firm's CEO Andy Mooney said a return looked unlikely

Guitar World

Fender Japan has developed a rabid cult following, but do its crazy-limited electric guitars live up to the hype? I finally gave in and bought one to find out

The achingly chic Elemental Series is one of Fender Japan’s most lusted-after recent launches. I snapped up the Jazzmaster to discover if MIJ guitars are worthy of their obsessive fandom

Guitar World

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MusicRadar

The Edge confirms his switch from amps to Universal Audio's UAFX pedals for U2's Las Vegas Sphere shows: "It's a case of high-level complexity to make it sound simple"

Even better than the real thing? The U2 guitarist reveals to MusicRadar what he's using

Guitar World

“Guitars were no longer the priority”: Fender had $100 million worth of retail sales canceled in 2022

The guitar giant’s CFO Matt Janopaul says the figure equates to roughly 600,000 guitars and 200,000 amps

Guitar World

Fender ushers in a new chapter of its history by opening flagship Tokyo store – and celebrates the milestone with three custom Acoustasonic Telecasters

A handful of other premium edition Telecasters and Stratocasters have also been introduced to mark the Big F's first-ever physical store

The Independent UK

US guitar maker Fender opens flagship store in Tokyo banking on regional growth

Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history

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MusicRadar

Fender isn't going to make a Squier Acoustasonic, but it does have big plans

"We've taken a lot of input from artists who are really using it, so you're going to see us create signature products on the Acoustasonic range," says CEO Andy Mooney

Guitar World

Fender CEO Andy Mooney: “I think the guitar today is in a better place than it’s ever been. I’m hugely optimistic about the future”

From a souped-up signature guitar strategy and the expansion of the Acoustasonic range to a digital amp development that will “blow peoples’ minds”, Mooney looks ahead to what could be a pivotal year for Fender

Guitar World

Fender CEO Andy Mooney explains why Fender isn’t at this year’s NAMM – and what needs to change before it returns

The company's head honcho said he'll “never say never” about returning to the trade show, but it doesn't look likely any time soon

Guitar World

Fender CEO Andy Mooney teases the possibility of Acoustasonic models inspired by classic acoustic body shapes

With Mooney voicing Fender's commitment to the Acoustasonic platform and its plans “to look at different body shapes," a dreadnought-shaped Acoustasonic now looks like a genuine possibility

Daily Record

New museum is gifted signed guitar from head of iconic brand

Fender Musical Instruments Corporation (FMIC) CEO Andy Mooney grew up in Whitburn

Edinburgh Live

West Lothian museum gifted signed rock guitar to celebrate link with iconic brand

Fender guitars CEO Andy Mooney was born in Whitburn and says he is humbled to feature in the town's new museum. He has presented the town with an iconic Stratocaster electric guitar

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