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UNBELIEVABLE: 2 | History Defined

EA Advertising Launches to Push More In-Game Ads, Expand Brand Partnerships—Will It Affect Games?

Electronic Arts is launching a new advertising-focused platform that will push more in-game ads and reel in brand partnerships.

Player One

Electronic Arts Rolls Out Advertising Model That Places Ads Directly Inside Gameplay

Electronic Arts has launched a new advertising platform that allows brands to integrate marketing content directly into gameplay.

International Business Times

All FC 26 Greats of the Game players and release countdown

Incoming GOATs!

Destructoid

From analysis to the latest developments in health,
read the most diverse news in one place.

"We’re helping brands become part of those moments": EA just made an entirely new division for putting ads in its games, and they're already here

Electronic Arts has opened a new Advertising division that will enable "brands to integrate directly into gameplay" with in-game ads.

Windows Central

Capcom is removing paid DLC and making its content earnable — and it’s a move worth copying

Capcom is removing several controversial microtransactions from Dragon's Dogma 2, in preparation for its updates and DLC expansion. I've never seen a company do this before, and it gives me hope that companies are realizing people don't like microtransactions and will stop charging for them.

Windows Central

EA announces new way to bring advertisements "directly into gameplay"

Expect to see even more paid brand placements

GamesRadar

EA is hedging its bets on in-game ads, further blurring the line between games and reality

It's all about the bag.

Destructoid

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Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your experience

"In these interactive gameplay environments, brands become part of the game itself."

PC Gamer

Empulse feels more like Doom than Titanfall—and I loved every second of it

It's an incredibly fun game. But sweaty players tend to ruin it.

Destructoid

Spore devs say the evolution game's previews were more ambitious than what they were actually making, and they 'built a fantasy in people's minds that was unachievable'

The evolution sim that was never meant to be.

PC Gamer

Illegal dump becomes ‘symbol of north-south divide’ at heart of Makerfield byelection

Failure to clear up rotting, rat-infested site is a key issue for local people as they weigh up politicians’ promises

The Guardian - UK

"Almost overnight it changed my life": RPG dev inspired by classic MMOs says his Steam success fulfilled "this seemingly unattainable dream I had for my entire adult life"

When your first RPG sells 80,000 copies

GamesRadar

Microsoft considered cutting Xbox off entirely and making it easier to sell, report says

Amid Xbox overhaul discussions, all options seem to be on the table

GamesRadar

RPG Maker forums are closing, nearly 15 years of knowledge and online culture are at risk of being wiped

Gotcha Gotcha Games is launching a new forum, which is good, but says it won't archive the old one, which is very bad.

PC Gamer

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The Independent UK

Schools praised for being ‘bedrocks of safety’ for pupils amid disorder

Homes and vehicles have been set on fire by rioters, with people targeted based on their race, in chaotic scenes of protest Belfast.

Barchart

Is Electronic Arts Stock Outperforming the Dow?

While Electronic Arts has outperformed relative to the Dow over the past year, Wall Street analysts maintain a cautious outlook on the stock’s prospects.

Destructoid

All FC 26 Path to Glory Team 2 players and release countdown

Pride and glory.

Dot Esports

Global Esports Industry Week 2026 heads to Cologne with major agenda revealed

The premier esports business conference returns to Germany in June alongside Counter-Strike's biggest tournament.

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The Guardian - UK

Goals review – disruptor football game attempts to smash the competition

Released just before the World Cup kicks off, this upstart football game is positioning itself as a credible alternative to EA Sports FC

GamesRadar

The 6 biggest surprises at Summer Game Fest 2026, from a new Resident Evil game to Final Fantasy 7 Revelation

Summer Game Fest 2026 | It was a very good year...

Sports Illustrated

EA Sports ‘College Football 27’ Trailer Proves Curt Cignetti Is His Sport’s Man of the Hour

The ever-changing college football world is the Indiana coach’s oyster.

PC Gamer

Remember when Star Wars and Command & Conquer ruled PC gaming? June in PC Gamer 10, 20, and 30 years ago

Here's what was happening in PC gaming in June 1996, 2006 and 2016.

Sports Illustrated

Five Announcers Who Should Replace Kirk Herbstreit in Future College Football Video Games

The former Ohio State quarterback is reportedly stepping away.

The Independent UK

Caleb Williams strikes jump-throw pose for Madden NFL 27 cover

Chicago Bears quarterback Caleb Williams has been announced as EA Sports’ cover athlete for Madden NFL 27

Destructoid

F1 25: 2026 Season Pack review – A bold step that hits the mark

More racing, more savings!

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